Nepal’s inaugural franchise cricket league, the Nepal Premier League (NPL), is on the verge of a major breakthrough. The league is poised to be broadcast live on the renowned Star Sports network.
Brand Logic, the commercial partner of the NPL, is currently in advanced negotiations with Star Sports to secure the broadcasting rights for the tournament. Sources within the Cricket Association of Nepal (CAN) have confirmed that the final stages of these discussions are underway.
Roshan Niraula, CEO of Brand Logic, expressed optimism about the ongoing talks with Star Sports. He stated, “The discussions with Star Sports have reached a crucial stage, and we anticipate a positive outcome soon.”
If the deal materializes, the NPL will gain significant exposure on a global scale, thanks to Star Sports’ extensive reach. This would be a historic moment for Nepali cricket, as it would mark the first time a domestic cricket league in Nepal would be broadcast on such a prestigious platform.
