The entire life qualifiers in the Champions League return. The format changed in the first phase but from now on it returns to what we all know. The biggest European football show returns, the best experience for the fan of live sport. The emotion of a game to life or death returns. And also returned prices, at least in Spain. Real Madrid-Manchester City is the most attractive tie with a difference, but also the second most expensive of the eight play-offs that will be played between today and tomorrow, after the PSG-Brest.
The Spanish league competition has the most expensive tickets among the five major leagues of the old continent Pedro Lorente
By the way, in Paris, where the tie was sentenced last week with the 0-3 that Luis Enrique’s team achieved in the first leg in Brest, the club yesterday took out some of the few tickets for sale left by 11,000 which offers the public not paid in the Princes Park with much more reasonable prices: € 48, € 69 and € 111. But all fans who bought their tickets before that 0-3 had to pay the usual money: between € 190 and € 390. Rightly, the PSG is the second team in all of Europe that enters the game days.
The prices of the second matches of the eight championsinfography brand playoffs brand
Invorating in the Bernabéu the game days
The first is Real Madrid, according to the report ‘Football Money League’ that the consultant Deloitte prepares every year. In the 23/24 season, Madrid was the first club in history to exceed 1,000 million (it reached 1,045.5) in exploitation revenues in a single season. Of that figure 247.6 million belong exclusively to what they invoice in the game days. Manchester City, the second in the global ranking (837 million), ‘only’ enters 88 million in game days, 65% less. This explains the remarkable difference between ticket prices for the same game last week in Etihad (from € 45 the cheapest to € the most expensive) and tomorrow at Bernabéu (from € 115 to € 245). Even so, there are no ‘normal’ tickets for sale for days and on the websites that do have some prices are dissuasive. Vips entries are already a separate world. If you are interested and can afford it, in some specialized portals such as ‘Stubhub’ days ago they still sold some premium experiences for Real Madrid-City with prices between € 1,898 and € 2,799. Next to nothing.
Bernabéu panoramic at Real Madrid-Manchester City of April.
German football is one of its partners
The German football is the opposite extreme, another story. To see live the Bayern Munich-Cetic Glasgow tie, prices vary between € 82 and € 108, although there are no tickets in the Allianz Arena from the next day to go on sale. With the Borussia Dortmund-Sporting of Portugal the same thing happens: everything is sold. Logical. The prices range from the incredible € 18.5 that costs one of the 25,500 five hundred inputs standing on the yellow wall, the mythical southern tribune of Signal Iduna Park, up to € 75. As the journalist Miguel Gutiérrez, born in Dortmund, analyzes “in Germany football is from fans, but really, while in Spain they receive consumer treatment for 90 minutes.” The explanation to this is that all the clubs of the Bundesliga except three (Leverkusen, Wolfsburg and Leipzig) are governed by the property law of 50+1, which the majority percentage of the club’s actions belongs to the fans , with what its decision power is much greater than in any other country.
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Standing inputs at € 15 and with a free train or train
This is how they get prices with special discounts, tickets that include tickets for free public transport during the day of the game, travel agencies of the club itself available to fans, as in the Dortmund … The Fans Council has voice and vote in All teams. “In addition to that, the German clubs invest in winning the amateur of the future, with young tickets at half price in some clubs, in others the children of 14 do not pay; Those of less than 6 years do not pay in any, and there are many other initiatives. ” All clubs have standing locations, in greater or lesser percentage. In the Dortmund they are 31% of the total capacity (25,500 over 82,000) and in Bayern, 19% (13,300 of 70,000 locations), which cost € 15. The problem is that it is an impossible mission to get a given the huge number of subscribers. The waiting lists to become partners are endless in most Bundesliga clubs.
The yellow wall tier in the Signul Iduna Park in a Champions.efe dortmund -ps
LaLiga, with the highest prices
We put aside the German paradise and return to our football, where the average price of an entrance in LaLig ), The Premier (€ 57.6), the Bundesliga (€ 52.5) and Ligue 1 French (€ 41.7). With these prices the Premier records an exceptional 98%assistance to its stadiums, practically a permanent full, followed by the Bundesliga (92.6%), LaLiga (75.9%), Ligue 1 (62.9%) and Series A, where they did not average or half capacity (46.8%). For the second season followed, 16 First Division teams have signed the ‘Visiting Black’ pact, for which they agreed to offer in each game 300 tickets to the rival team at a maximum price of € 30 so that their fans can move. Only Real Madrid, Villarreal, Rayo Vallecano and Espanyol did not join this initiative. From LaLiga they recognize that the debate on the price of tickets has not been raised in Spanish and Second Division Spanish clubs, quite reluctant to agree between them any kind in this regard. It is clear that each one does what they want in their stadium.
Price and assistance comparative in the five main leagues of Europe
The process of setting ticket prices
But based on what criteria do club prices decide? From Atlético de Madrid those responsible for exploitation of the stadium and ‘ticketing’ point to five main factors. The first, the number of tickets available to put on sale. The process starts from a previous strategic decision: what percentage of the stadium do they want to devote to subscribers, that is, what priority the greatest possible environment is guaranteed, to maintain their identity on a greater generation of income. In the Riyadh Air Metropolitano, said percentage represents 85% of the 70,692 stadium seats. Another factor is the time of the year, because the weather affects a lot: it further goes to football at 9:00 p.m. in May than in January. The third is the opponent they face, their identity and the expectations of people that drag (Betis is LaLiga’s team that moves more fans). The fourth is in advance with which tickets can be released. In LaLiga, exact days and schedules are known three or four weeks in advance; in the Bundesliga, with six; And in the Premier, from the same day the calendar is raffled on August 16. In this the English organization is model. Another aspect that value is the number of matches that the team must face at that specific time (for example, when setting prices in January they took into account that Atlético played five games in 24 days in the Metropolitan).
Mural in the Metropolitan stands in an Atlético-Dortmund of Champions.Lapresse
Tourists in Madrid go to football
And as a curiosity, they also contemplate if the main rival in the city, Real Madrid, plays that same week in its stadium. In the specific case of Madrid, the boom that tourism has experienced in the capital in recent years is an important factor, since there are many operators that include in their travel plans for foreigners attending a match at Bernabéu or The Metropolitan. Some are willing to pay anything to live that experience. Even so, it is important to be able to offer a extent possible fork of prices, they emphasize from the rojiblanco club, where they insist on their strategy that everyone who wishes can have the opportunity to see a live game of Atlético one day. Logically, if you want to see Bayern in the Champions or Madrid in LaLiga, you have to pay it. Although with price policies as ambitious as the one they took in the first phase of the Champions League, with a package to attend the four games for € 80 (or € 30 to see only Leipzig), live the magic of the highest European competition It can be affordable.
UEFA promotes affordable prices for visitors
The same pretend from UEFA. To demonstrate its commitment in order for European club to be more affordable for fans, last summer the European agency set a maximum price in the tickets that local clubs can charge visitors fans in their three competitions. They are € 60 in the Champions League, € 40 in the Europa League and € 20 at the League Conference, with the firm commitment that next season it will be reduced to € 50 and € 35 in the first two and remained at € 20 in the Conference Regarding the finals of these competitions, where you have full powers in terms of setting prices, UEFA takes into consideration the attractiveness of each competition, local purchasing power and comparison with other first -class events in sport (such as Superbowl) or in the entertainment world (like a Taylor Swift concert). Last year, in the Champions League final that Real Madrid and Borussia Dortmund played in Wembley the tickets were divided into four categories: € 70 for Fan First, € 186 those of category 3, 502 € in category 2 and 711 € those of Category 1. If we talk about UEFA -organized selections tournaments, when establishing ticket prices for a Eurocup or a nation League meet with local organizers and also consult previously to ‘Football Supporters Europe’ (FSE), the agency that represents fans at European level.
The Real Madrid staff celebrates its 15th Champions.ágel Rivero in Wembley
Fasfe, without dialogue with LaLiga
One of those amateur associations is Fasfe, an independent and non -profit organization that under the heading ‘shareholders and partners of Spanish football’ defends “the concept of democratic property of clubs for their hobbies as well as the participation of hobbies in The sporting scopes. ” Adrián Núñez, coordinator of the Fasfe’s Culture Network, points out that in the same way that they have participated in many meetings with both UEFA and the European Union, they have not yet received a response from LaLiga to their requests to sit and find agreements that benefit fans. “We would like to replicate the dialogue we maintain with UEFA with LaLiga. Football is not just a punctual show, but around communities are built, and that is something that the first and second division clubs should encourage, beyond thinking about the income they can obtain in the present, ”reflects Núñez. Fruit of this permanent dialogue with UEFA and the ECA (European Club Association) was born the ‘Fun First’ program for the last Eurocup, with a category of cheaper tickets in which fans who were not graduated in the initial raffle of tickets They entered a waiting list in which they will be the first to be informed about new tickets.
High prices because there is demand
In short, the prices that clubs in the United Kingdom and Germany establish in the Champions League can be considered acceptable, only slightly higher than those of national parties. As for Spain, Italy and the PSG case in France, it is clear that if the clubs charge their fans much more it is because there is demand.